Sports brands to break brazil

http://www.goal.com/en-sg/news/3883/features/2014/02/03/4591776/2014-fifa-world-cup-the-challenges-and-opportunities-for

2014 is Football World Cup year and due to that official and non official partners are expected to boost their marketing campaigns ahead of the kick off in San Paulo, Brazil.

2014 is simply dominated by the Fifa World Cup. In 2013 there was no real global tournament in which marketing companies could promote their products to the world. Brands such as visa, mcdonalds, coca cola, continental and adidas have a certain deal that mean they have a total combined shared rights package approximately worth $5.5 billion. The brands through this event will have the chance to communicate with over 50% of the world population which is clearly a monumental chance for brand exposure.

Brazil are a slightly unique country. They are a country of energy, passion and colour so for these partners to get the best out of their marketing campaigns they must use this to their advantage. If these positive traits that the Brazilians possess are ignored then the potential to flourish will not be reached,

In terms of Marketing this is a fantastic chance for the companies to market their products. With approximately 4 billion tuning in on television, as well as internet sites that air sports for a certain price and others free, what a perfect opportunity in regards to promotion. Through being able to promote your brand to such a large audience it will in turn bring back more inland revenue via promotional events where the products name is put on show and just generally gets out to the people. In regards to public relations the partners are making sure to integrate their content brand with social media sites such as Facebook, Twitter and Youtube where the brand can still get plenty of exposure but also not distracting them from the event.

Its considered a great way of attracting fans. Through the event itself and social media sites it is a opportunity the partners will reap huge rewards from due to media and public interest.

In terms of mangement its clear that a positive repercussion of these marketing events and the world cup itself is sustainability of a strong fan base for the tournament in 2014 and in future world cups to come. In regards to finance it will certainly boost the economy over there due to tourists and all the money being paid to attend the event etc.

This article analysis regarding the Fifa World Cup 2014 addresses the marketing and management aspects surrounding this global spectacle for both the marketing partners and the country of Brazil.