http://www.stuff.co.nz/southland-times/sport/10505212/Gold-medallist-among-boxers
New Zealand boxing prospect David Nyika or golden boy as some like to put is all set to return to the boxing ring next month. Queenstown are running a boxing competition called the New Zealand 2014 boxing championships. The event will run from the 8th to the 11th of October.
David Nyika first caught the attention of alot of people when he won a gold medal at the Commonwealth games last month and although those within the boxing community knew for a fact he had the talent, winning what he did ensured everyone knew he was the real deal.
In one hundred and twelve years of this competition being running it will be the first time Queenstown has actually hosted the event. Event organizers are hoping to take the championship to a new level this year with the aim to pull a crowd of at least $1000 for the finals night on the nights of October the 10th and 11th. In regards to the boxers competing there will be 5 locals competing and a total of 200 boxers competing altogether. David Tua, one of New Zealand's most successful boxers is also expected at the event to be the guest of honour.
In terms of Marketing, people will have taken notice of this event taking place in their town for the first time and in return fans are expected to turn out in large numbers. What a perfect opportunity to promote boxing in the town and this like I said will bring in plenty of fans to watch the fighters which in return brings in more revenue and these up and coming fighters are at of a high level so what a great product to promote.
One off events such as these are known as a great draw card to attract fans however temporary they may be. In my opinion this event will be a success with the quality of boxing, local support and the organization of this competition.
From a management perspective they have employed good pricing to bring people to the event. Prices will be $20 for a day pass and $120 for the whole competition with a meal on finals night. As a result of this event Queenstown will be able to see benefits in regards to recruitment seeing as young boys will see the sport close up and some will go as far as to play it. This will boost the number participating in the sport in the area so that's good.
This analysis addresses the marketing and management perspectives from this which will be good for Queenstown, the boxers and the fans who turn up to watch it.
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