New Marketing partnerships for usa basketball team

http://www.forbes.com/sites/aliciajessop/2014/07/30/usa-basketball-signs-new-marketing-partnerships-ahead-of-2014-fiba-world-cup/

Today three new marketing partnerships were signed for USA Basketball whilst the USA team prepare for for the FIBA World Cup which will soon take place in Spain.

Aaron Ryan, senior vice president of marketing solutions says that the partnerships came together in the last four to six months. He also said there was a similarity among all the new partnerships which is that they are looking for authentic partnerships where they can promote their services and products.

The new partners who currently joined USA Basketball are Samsung, Hospital for special surgery and Diageo. Including these partners USA now have a total of eight marketing partners and this year is a very special year because USA Basketball will be taking the sport literally global. This will include a training camp in Las Vegas, events in Chicago and New York, games in the Canary Islands and most importantly the FIBA World Cup to round out the year.

In terms of marketing more people will take notice of USA Basketball due to the amount of places this team will go. Marketing strategies from the partners involved will include sponsorship. This is them investing in the team via products and the many events that are occurring. There will be promotion through these partners as they are more than keen to promote their products and services. An example of this is that one of the partners Jeep will be holding a Jeep summer celebration event which will have areas where Jeep edition altitude vehicles are shown whilst at the same time featuring USA Basketball themes.

Many would believe this is a very good way to bring Basketball to the people. In my opinion signing on with these partners is a great idea as they all have their own unique ways of promoting their products, the locals get a fun day out whilst also interacting with the players and both parties benefit from the exchange.

From a management perspective these partnerships bring a great opportunity to increase finances for USA Basketball. What a great opportunity through these partnerships to gather increased money and in return be able to pump more money into the game at lower levels. It also helps with sustainability well into the future as USA Basketball has a good image and their partners such as samsung etc like being associated with them partly because of this.

This article analysis addresses positive consequences of both marketing and management perspectives will continue to benefit USA Basketball and the partners involved for the years to come.