4 seasons, 2 titles, Lebron's coming home

http://espn.go.com/nba/story/_/id/11203027/lebron-james-says-returning-cleveland-cavaliers

Lebron James is returning home to where it all began in the next NBA Basketball season and that team is the Cleveland Cavaliers.

Lebron James spent seven seasons at the Cleveland Cavaliers before he shipped off to the Miami Heat in which he won two NBA titles in four seasons. His reasons for coming back are that it holds a special place in his heart because its where he ran, its where he cried, its where he bled and he feels a strong urge to bring an NBA title back to North East Ohio.

This move would have come as a shock to many and it will be the first time Lebron James has played for Cleveland since 2010 where riots in the street occured as a result of him leaving the team to play for Miami. There was also a media backlash and crowd booing when Lebron came back to play against them following season. This is likely to be the last team Lebron James ever plays for as he has strongly implied he sees his coming back to a win a title as a long term project and is determined to give the fans what they have long been craving for.

In terms of marketing fans of the Cleveland Cavaliers have taken notice. Who would have thought that after Lebron James big move to the Miami Heat that he would come back and finish his career in Cleveland. What a brilliant chance to advertise the team and promote them with Lebron playing for them now. The team had already sold one million dollars in ticket sales on speculation alone that he would be returning which therefore brings in more inland revenue. Public relations is a marketing aspect that comes into play here because now the people who run the cavaliers will see this as a chance to improve a mutually beneficial relationship between the organization and the fans, for example increased consumers and punters coming through the stadium to see Lebron James play

Its definitely considered a brilliant way of attracting fans to watch this team play. In my opinion the Cleveland Cavaliers support base would have dwindled if things had kept going the way they were. Since 2010 they had struggled against higher class teams and hadn't been making the playoffs.

From a management perspective this is a clear performance management type of goal as they are using this star signing to improve their results that have left alot to be desired in recent years. Recruitment is key as this star signing gives the potential to lure top players from other teams to the Cavaliers which would only boost their chances of improved performance.

These points address the marketing and management aspects of Lebron James return to Cleveland which will only have positive repercussions for the Cavaliers in the years to come.