http://tvnz.co.nz/football-news/phoenix-make-history-two-premier-league-clubs-set-visit-5944807
The Wellington Phoenix will create history when they host two English premier league teams Newcastle United and West Ham United in July this year. It will be the first time this has ever happened and both these matches will be hosted in the nations capital Wellington and one in Auckland.
The unique occurence of two top class premier league sides playing in New Zealand has never happened before and seeing as the Wellington Phoenix have been around for less than ten years it would be the first encounter a professional New Zealand side has had with a professional side from England. This is something that's unlikely to be repeated for quite a while as both teams operate on different schedules at different times of the year.
In terms of marketing this is an opportunity to market the Wellington Phoenix from a different angle with the different angle being people haven't seen a premier league team play live before. These two exhibition matches will get solid crowds which will in turn bring in more inland revenue which is of big importance for a team looking to compete in the A-league every season with the appropriate finances and players at their disposal.
It helps in regards to promotion of the Wellington Phoenix brand and also promoting these two particular premier league teams and the competition itself over there. Place where it occurs is of vital importance because they're hosting it at Westpac Stadium in Wellington and Eden Park in Wellington which is a marketers preference because they're both great facilities with the appropriate number of seats available for this event.
Exhibition matches are a very smart way to attract fans. In my opinion some of these fans that will flock through the gates will be temporary however I believe more fans will get on board with the Phoenix due to more public interest and media coverage.
From a management perspective they have employed a clear strategy to make prices at a reasonable purchase such as $35 for an adult and $16 for a child to ensure people from working class, middle class etc can afford to witness such a unique spectacle. The performance management department now must ensure the Wellington Phoenix are at least very competitive when they play these teams so the fans can leave the ground knowing they've witnessed a solid performance.
These points address the marketing and management aspects of the exhibition football matches on show this year that should have a positive effect on both the Wellington Phoenix and the growth of New Zealand Football.
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