7 rounds, tko and a win for Parker

http://www.stuff.co.nz/sport/other-sports/9982538/Joseph-Parker-wins-with-7th-round-TKO

Young New Zealand boxing prospect Joseph Parker scored a monumental 7th round TKO against the Brazilian Marscelo Nescimento. This particular fight took place in Oberhausen, Germany.

The opening five rounds were dominated by Parker landing some heavy blows on his opponent until the sixth round where an old cut on his left eye re-opened which is something that will need to be seriously addressed before his next big fight. The seventh round as previously mentioned was a TKO and although Nescimento argued with the umpire about the decision it was clearly the right call seeing as he was powerless at stopping Parkers cruel blows.

This latest win has maintained Parkers unbeaten record but with the added bonus of the WBA Pan-Asia heavyweight belt. Ranking wise it will push him to 15th which in return helps with getting the fights he wants against top class opponents. Parkers management team have planned another three fights for him the remainder of the year however that will it will or wont go ahead depending on the progress of his eye. This is something thats obviously very ideal for Parkers career as he keeps striving to be a better boxer and have a crack at the grand prize heavy weight champion of the world title.

In terms of Marketing this has just given more attention to this young up and coming boxer with a bright future. People are taking notice which in return will attract more fans for his next fight, more people will buy the rights to view the fight on sky box office etc which in return brings more revenue in for the team so obviously a greater pay day for all involved.

Promotion will be easier for his next fight because of this latest victory. He is currently undefeated with a good personal image to go with it, what a great product to promote!

Winning is the best way of attracting fans. In my personal opinion a fight like this is a great stepping stone to greater things and I believe if he continues the stellar form he's been in he will reach his intended goals and gain an even greater fan base.

From a management perspective this fight was a bit of clear strategical management by Parkers management team. This fight was against someone they saw as beatable so it was a tactic that Parker could get a taste of playing another top class fighter but also not fighting someone out of his league in which he would get outplayed. A performance management goal is now needed to ensure that Parker continues to improve as a fighter whilst also picking the right boxers to compete against at certain times of his career.

This article analysis talks of Joseph Parker's fight against Marscelo Nescimento and the views from a marketing and mangement perspective.